Iranian Agricultural Extension and Education Journal

Iranian Agricultural Extension and Education Journal

Identifying and Evaluating the Value Chain at the Level of Main Activities and Supporting Potato Production from the Perspective of Farmers and Experts

Document Type : Original Article

Authors
Naser Seifollahi 1
alireza hamidzadeh 2
1 Professor, Department of Management, University of Mohaghegh Ardabili, Ardabil Iran.
2 Ph.D. Student of Mohaghegh Ardabili University, Ardabil, Iran.
10.22034/iaeej.2024.445440.1791
Abstract
The value chain has become an important tool for understanding business relations, improving efficiency, and empowering to improve productivity and added value. The current research aims to study this important and strategic issue by examining the value chain of potato products in Ardabil city. In terms of the purpose, the research is an applied study. In addition, the current research is a descriptive-analytical research that has investigated the value chain of potato production by using Porter's model. The statistical population of the research included the managers and experts of the Ardabil Province Agricultural Jihad Department and farmers of Ardabil Province, among whom 384 cases were selected based on the Morgan table and a purposeful sampling method. The data were collected through a researcher-made questionnaire. Based on the results of the research on the relationship between the components of the value chain of potato production activity, with scores of 8.2 and 5.9, the departments providing inputs and production factors and managing human resources in the region were assigned the best and weakest performance in the value chain of this product, respectively.
Keywords
Ardabil Province
Value Chain
Main Activities and Support
Potato Product
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Iranian Agricultural Extension and Education Journal
Volume 20, Issue 1
September 2024
Pages 117-130