نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار، گروه ترویج و توسعه روستایی، دانشگاه تبریز، تبریز، ایران.
2 استادیار، گروه ترویج و توسعه روستایی، دانشگاه تبریز، نبریز، ایران.
3 کارشناسی ارشد ترویج کشاورزی پایدار و منابع طبیعی، دانشگاه تبریز، تبریز، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The main purpose of this study was to identify the factors affecting satisfaction of villagers of Tabriz city toward agricultural and rural programs of Sahand provincial TV channel. Survey method was employed for conducting this descriptive-correlational study. Statistical population was 149500 rural people in 71 villages under the 6 rural districts of Tabriz. Samples size was determined by Krejcie and Morgan table (n=350) and the samples were selected by a multistage sampling approach. The required data was collected by a questionnaire with 61 open/close-ended questions on a Likert type scale. The values of Cronbach’s Alpha coefficients ranged between 0.77-0.81. The level of villagers’ satisfaction was higher than the average (3.13). Stepwise regression analysis showed that the variables “participation in the preparation of the program”, “applicability of the content”, “suitability of the program broadcast time”, “quality of TV sound and image in the region” and “the duration of using the programs” have the greatest effect on the level of satisfaction, respectively. In total, these variables predicted 55% changes of the dependent variable.
کلیدواژهها [English]